Black Tomato Promotions & Incentives

us in action

jamesmerrett — Fri, 19 Feb 2010 11:07:45 +0000

TIME TRAVELERS WIFE

For the theatrical release of The Time Travelers Wife, we created a series of stand-out weekend breaks to the most romantic cities in Europe. The daily prizes included ‘once in a lifetime experiences’ in Iceland, Prague, Lake Como and Vienna – tying in perfectly to the film’s romantic theme.

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PLANET 51

We created a thrilling adventure for the family to promote the DVD release of Planet 51. Staying in a boutique hotel, the winners had the perfect conditions for stargazing in the unpolluted skies of the Moroccan desert. They also experienced camping under the stars and a “moon-buggy” quad-biking mission across the dunes.

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G.I. JOE

For the release of “GI Joe”, we wanted the ultimate action adventure, so we sent the winners to the Land of Fire and Ice, Iceland. Travelling by super-quad bike and rigid inflatable boats, the winners will take on all that Iceland’s landscapes can throw at them as they race across its rugged terrain for the ultimate adrenaline fuelled spy adventure.

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YOUTH IN REVOLT

For the release of “Youth in Revolt”, we needed a trip that would allow even the most shy of prize winners to discover their inner bad side. We rose to the challenge, with a trip to Sin City where they will get in touch with their rebellious side with a poker masterclass, NASCAR-style driving experience and helicopter flight over the city.

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SEX AND DRUGS AND ROCK AND ROLL

With this prize the winners will live the life of a rock god for the weekend. They’ll travel in a chauffeur-driven Range Rover Vogue (with tinted windows of course) on a private tour of London’s most famous music industry sites, before enjoying dinner and drinks at one of the hottest venues in the capital and some further partying back at their hotel in the 24-hour roof top bar.

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ADVENTURELAND

For the release of Adventureland, we created the ultimate adventure in the capital. A trip to London for a weekend of microlighting at 2,000 feet, a high-speed boat ride on the Thames and a daring climb up a wall of solid ice all topped off by a night in an ultra modern, high-tech hotel in the centre of the city.

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cool kit

jamesmerrett — Fri, 29 Jan 2010 14:08:10 +0000

There’s a lot of cool sporting gear kicking around this year, but we’ve tried to whittle it down to a few highlights for you below. Whatever your promotion, we can secure great deals on the hottest gear and gadgets of the year, ensuring your campaigns have as much “wow” as possible and that the prize or incentive you are offering comes with bragging rights as standard.

Paul Smith Skis

So beautiful and stripy you’d wear them to work if you could. Each pair of Paul Smith skis is produced on-demand and individualized with the owner’s name.

The perfect prize to add a stylish edge to a winter promotion or incentive, that’s if you can bear to give them away…

Hammerhead Sledge

This “precision engineered” sledge will eat its plastic friends for breakfast. It’s even bomb proof, just in case you find yourself on a James Bond set.

The perfect prize for an adrenalin pumping promotion or incentive, this unconventional prize promises an unforgettable ride…

R9 by Taylormade

We can’t promise it will get you into the Ryder Cup team, but we can guarantee it will improve your golf. It’s the world’s first fully adjustable driver, giving you the ability to switch to 24 different settings. With one of these in the bag you can’t blame the tools…

A prize that shows you are at the cutting edge of sports design and ensures your campaign stands out from the crowd.

Good vs Evil Foosball

This beautifully crafted foosball table pits a dream-team of do-gooders (including God, Santa and Ghandi) against the ultimate baddies (including Lucifer, Hitler and Pol Pot). You can even customise a player to create a mini-you.

The perfect prize to create any self-respecting football fan’s dream night in.

Wii Fit Plus

Sweat it out in the comfort of your front room. This enhanced version of the wildly popular Wii Fit has new features including yoga moves and customised workouts. This version even allows you to weigh your pet on the balance board… handy!

A crowd-pleasing prize that is guaranteed to generate a buzz around your brand.

Rock Lobster Mountain Bike

Keep up to speed with this UK custom-built corker of a bike. From the daily commute to a weekend off the beaten track, this bike will tackle any challenge and refuses to stay in the garden shed.

An active and adventurous addition to a promotion or incentive.

Apple iPad

Ok, it’s not strictly sports-related but it is the gadget that everybody is talking about right now. It’s pretty, it’s super slim and it’s coming soon. The Apple iPad promises great games on a bigger screen, it’s been likened to holding a high-definition television just inches from your face.

This tablet-style computer, media player, e-reader, web-surfing thingamajig looks set to be one of THE prizes for 2010. Watch this space.

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join the Black Tomato team

jamesmerrett — Thu, 28 Jan 2010 20:55:12 +0000

At Black Tomato we’re focused on creating incredible prize and incentive experiences in the UK and all over the world for some of the top creative agencies, consumer brands, film studios, blue-chip corporates and radio stations on the planet.

With an incredibly diverse and fast-growing portfolio of clients, our job is to help make a promotional campaign or incentive scheme really stand out from the crowd, so we’re looking for someone to join our team with experience at the cutting-edge of sales promotion or marketing to help us to continue to ‘wow’ our clients with unique ideas and experiences.

If the above sounds like you and you’d like to join us at Black Tomato HQ, e-mail your CV and covering letter to jobs@blacktomato.biz

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magical snow castle

jamesmerrett — Thu, 10 Dec 2009 16:30:50 +0000

For a winter family prize with real ‘wow’ factor, it is hard to beat an unforgettable stay deep in the Arctic Circle at a breathtaking Snow Castle - as it’s not often that you get to sleep in a room which is made entirely of snow and decorated with furniture made of ice.

During the day you will be able to embark upon thrilling husky sled rides through snow-covered valleys, before warming up by a huge open fire on which your dinner of tasty local delicacies will be cooked. For the climax of the trip you and your family will even spend one night in an authentic igloo set deep in the wilderness, for the perfect end to your ultimate winter wonderland family experience.

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private tuscan family retreat

jamesmerrett — Thu, 10 Dec 2009 16:23:36 +0000

Bordering the Mediterranean Sea, Tuscany is one of the most beautiful regions imaginable and with this prize you will get to experience the very best of it. On your first night you and your family will enjoy a delicious Tuscan dinner prepared using wonderfully fresh local produce by a private chef. The following morning you will then take to the skies for an unforgettable hot air balloon ride over the Tuscan landscape, for the perfect beginning to your week-long holiday together.

Based throughout in a luxurious villa, bicycle hire will also be included in the prize so that the whole family can explore the stunning scenery of the Chianti hills. To reach farther afield you will also have a hire car, which will enable you to visit the picturesque gems of the region for a truly authentic Italiano experience.

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eco break in the scottish highlands

jamesmerrett — Thu, 10 Dec 2009 14:50:31 +0000

With this prize you and your family will enjoy a fantastic week’s holiday together amidst stunningly unspoilt scenery in the heart of Scotland, staying in a beautiful forest lodge on the shores of a private loch. During the week you will enjoy several fun-filled, educational activities together, including a magical wildlife safari that will include a dolphin and whale-spotting boat trip with a marine biologist.

You’ll also get to do a ‘bush craft day’, where you will be shown which wild foods found in the forest are possible to eat and also learn how to identify animal tracks, make fires and build a shelter out of natural materials. With horse riding, mountain biking and white water rafting also on offer you’re guaranteed to enjoy a truly amazing back-to-nature adventure in the Scottish Highlands.

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family wildlife adventure

jamesmerrett — Thu, 10 Dec 2009 14:35:07 +0000

With this prize you will be whisked away to South Africa for a family adventure of a lifetime. The trip will start in the vibrant city of Cape Town, where you will enjoy a series of thrilling experiences from kayaking off Boulders Beach and mingling with its colony of African penguins to mountain biking down the world-famous Table Mountain.

Then you’ll head along the coast to the amazing Shamwari Reserve for a superb Big 5 safari and the chance for the kids to get uniquely up close and personal with a range of recuperating animals at its Wildlife Rehabilitation Centre. Home to an incredible range of Big Game, Shamwari is the perfect place to spend the final section of an unforgettable family holiday together, surrounded by some of the most mesmerising scenery and wildlife on Earth.

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hot off the press…

jamesmerrett — Mon, 26 Oct 2009 09:34:25 +0000

BRIGHT TOP UPS

For Orange’s Bright Top Up’s campaign, which featured on television adverts and billboards across the country, we created a range of monthly headline prizes with real ‘wow.’ From incredible BBQ Parties to VIP breaks to L.A, amazing Round the World Trips to chic shopping and spa weekends in NYC, we helped to create ‘a smile when you least expect it’ for Orange pay-as-you-go customers.

MINI 50TH ANNIVERSARY

To celebrate Mini’s 50th Anniversary, the car brand were looking to run a prize promotion offering a Mini Camden and Mayfair experience. We therefore created a cutting-edge Camden prize where the winners got tickets to a red-hot gig and an overnight stay in a luxury boutique hotel and a Mayfair prize that included a stay at The Ritz and a fabulous 3-course lunch at Gordon Ramsay at Claridges – for the ideal contrasting combination of prizes for the campaign.

GENERATION FAME

To promote the release of Generation Fame, we were asked to put together the ultimate Fame experience in New York. Our solution to this was a 2-night stay at the luxury design hotel The Hudson, a scenic helicopter flight over Manhattan for a thrilling way to see the sights and a private dance lesson at an exclusive performing arts school in NYC to give the winner a truly money-can’t-buy Fame experience.

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black tomato’s coolest…

jamesmerrett — Mon, 26 Oct 2009 09:24:44 +0000

MAGICAL SNOW CASTLE

The winning family will enjoy an unforgettable stay deep in the Arctic Circle at a breathtaking Snow Castle. They will sleep in a room made entirely of snow and decorated with furniture made of ice, embark upon husky sled rides through snow covered valleys, enjoy meals of local delicacies cooked on an open fire and even spend the night in an igloo for the ultimate winter family experience.

FAMILY WILDLIFE ADVENTURE

This trip will provide an unforgettable family holiday to South Africa beginning in the incredible city of Cape Town where the family can kayak through Boulders Beach for a unique view of its famous African penguin colony, abseil down Table Mountain or hang glide off of Lions Head. Then it’s on to Shamwari to the Wildlife Rehabilitation Centre, where they can see how the animals are being cared for and get up close to these incredible creatures.

FAMILY MUSIC EXPERIENCE IN L.A.

With this prize the family will travel in style around the City of Angels in their own convertible car during the four-day trip. They will make their own record in a high-tech recording studio, and receive 4 tickets to the biggest show on American television – American Idol – giving them a once-in-a-lifetime opportunity to watch the show live, with a Flip Camera that is part of the prize letting the family capture their amazing trip on film.

PRIVATE TUSCAN FAMILY RETREAT

Bordering the Mediterranean Sea, Tuscany is one of the most beautiful regions imaginable, and with this prize the winning family will experience the very best it has to offer. On their first night the family will enjoy a delicious Tuscan dinner prepared by a private chef, then the following day they will take to the skies for an unforgettable hot air balloon ride over the Tuscan landscape for the perfect start to their week long holiday together.

FAMILY ECO BREAK IN THE HIGHLANDS

With this prize the winning family will enjoy a fantastic holiday in the heart of Scotland, staying in a beautiful forest lodge on the shores of a private loch. They will enjoy some incredible nature activities from dolphin and whale-spotting with a dedicated marine biologist, to a ‘bush craft day’ where the family will be taught essential forest skills. The family will also be able to take part in a sustainability work shop and craft sessions using natural materials.

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you’re hired!

jamesmerrett — Tue, 23 Jun 2009 08:39:50 +0000

COCO ELECTRIC v CHOC D’AMOUR

With this prize winners will be set the task of creating their own personalized chocolates during a masterclass in London. With a chocolate fountain and champagne for the winners to enjoy throughout the workshop, they will create and decorate their own chocolates to take home – which could even be the next Coco Electric. Winners will stay in a central London luxury loft-style apartment to complete the ultimate Apprentice experience.

BLADES OF GLORY

With this experience winners will share the same prize as the apprentices were given in Week 10, with a flight in one of the Blades aircraft flown by their expert aerobatic pilots. Following a pre-flight briefing winners will be put through their paces as they experience various manoeuvres such as loops, barrel rolls and even a hammer head whilst taking in stunning views of the landscape below before being welcomed back to earth with a glass of champagne.

KNOW YOUR CEDAR FROM YOUR SANDAL

In true apprentice style the winners of this prize will visit a perfumery where they will become expert perfumers during a masterclass in Paris. Having being taught the history and creation process, winners will learn to smell and describe the ingredients and be taught the skills needed to create their very own fragrance. At the end of their experience they will have their own scent to take home and definately know their Cedarwood from their Sandalwood Oil.

FOR THIS WEEK’S TASK…

Orange juicer? Check. Green mosque alarm clock? Check. A chicken? Maybe not. This prize challenges the winners to complete a shopping dash around the souks of Marrakesh where we can arrange an Apprentice style task (as seen in Series 4) by giving them an allowance and a list of items which they must source in the vibrant colourful markets. With a luxury riad to return to, winners will be able to relaxin style in one of the most intoxicating cities in Africa

GRAND PRIZE

Following in the footsteps (or should that be stirrups) of the Apprentice ladies, winners will take part in a private polo lesson. But, for some added ‘wow’ factor winners will head to the world’s greatest place to play the sport - Argentina, for a lesson with a pro polo player who will have the winners playing a chukka in no time. When not in the saddle winners can take in the sights and sounds of the hippest South American city - Buenos Aires - definitely a prize worth winning.

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