If you’re looking to create a stand-out promotional campaign for a brand that has a real spirit of adventure or an ‘epic’ heritage, or organise a press trip that will grab the attention of people who have done some pretty amazing things in the past, an epic experience could offer you the ideal solution.
The trips on our sister site ‘Epic Tomato‘, have been created from scratch to some of the world’s most geographically extreme destinations. These bespoke, expedition led adventures deliver unique, challenging and rewarding experiences in extreme cultures and environments.
Here’s a few examples of recent ‘epic’ projects:
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PRESS TRIP:
PUSH TO THE LIMITS
For the launch of a major game release that featured Arctic warfare, we created a three night press trip to Iceland where four journalists were pushed to their limits by a team of ex-military guides that were specialists in Arctic combat.
Having learnt the survival skills necessary to withstand the plunging temperatures, the group slept in expedition tents or self-dug snow holes on top of one of the largest glaciers in Europe.
During the day they learnt to scale a frozen waterfall using ice axes, crampons and ropes, and dared to plung below the surface into a spactacular ice cave. This adventurous group all agreed this was one of the most challenging but memorable experiences they had ever had.
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SALES PROMOTION:
REAL-LIFE SURVIVAL EXPERIENCE
To help promote the new Bear Grylls ‘Born Survivor’ series in continental Europe, we created a headline prize that saw a winner and four friends travel to the UK in order to enjoy a bespoke four-day survival course in the wilderness.
Here they learnt how to create shelters to sleep in using only material from the natural environment and how to live off the land by foraging, wilderness fishing and cooking on an open fire created by friction.
The group were lead by an ex-Royal Marine guide who is an expert in jungle and desert survival and ensured they all enjoyed the thrill of a real-life ‘Born Survivor’ experience.
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INCENTIVE / REWARED:
UNIQUE AND INSPIRING LOCATIONS
For a group of international CEOs that had been almost everywhere and got the proverbial T-shirt, we created a unique itinerary in Namibia, where the action started the moment they had disembarked their international flight.
Having boarded helicopters for a flight along the mesmerising Skeleton Coast, they then landed on top of the highest mountain in the country and enjoyed dinner watching the sun go down before spending the night over 2,500 metres above sea level.
Over the course of the next four days the group enjoyed a series of unique leadership training sessions in some of the most unusual settings imaginable, interspersed with activities that ranged from tracking black rhino on foot to sand boarding down some of the largest dunes in Africa.
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Read about more bespoke epic adventures at www.epictomato.com.
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