us in action

case studies: our radio team in action

Our radio team includes people that have previously worked for some of the biggest radio stations in the country, so we know exactly what works and doesn’t work on air.

Every one of our prize and promotion solutions is tailor-made from scratch and we have access to the hottest gadgets, experiences and destinations around, so are brimming with ideas to make you look good. Here are a few examples of our radio promotion work:

	HEADING FOR HOLLYWOOD WITH SKY MOVIES: To promote Sky Movies, we created a series of incredible holidays to the home of the film industry – L.A. – which were tailored to the audience of different stations. For Classic FM, the prizes therefore focused on Old Hollywood glamour, with brunch at The Ivy and a tour on a ‘golden age’ open-air tram, but for other stations with a younger target audience we included a hip hotel and pulse-raising helicopter ride instead – so all the winners had the perfect Hollywood experience to suit them.
	NATIONAL ‘NO SMOKING DAY’ CAMPAIGN To help raise awareness of national ‘No Smoking Day’ we were asked to create some stand-out rewards to encourage listeners to kick the habit. In response to this we created an irresistible range of “his & hers” prizes based around indulgence, relaxation and clean living. These included delicious dinners out, calming spa treatments and luxury country hotel stays, which had a great impact on the target audience in question and really helped to underpin the message of the campaign.
	TIMELESS ROMANCE WITH THE TIME TRAVELER’S WIFE For the theatrical release of The Time Traveler’s Wife, we created a series of stand-out weekend breaks to the most romantic cities in Europe. Each day a different break was offered on air – from husky sledding in Iceland to sailing across Lake Como – which tied perfectly into the film’s romantic theme and had the necessary ‘wow factor’ to really stand out on air.
	GREAT GADGETS AND CONSUMER GOODS GIVEAWAYS As well as organizing incredible UK experiences and overseas adventures, we’re just as adept at handling the latest gadgets and hottest consumer goods, so we’ve sourced and delivered hundreds of competition prizes for radio giveaways, from mountain bikes and Wii Fit packages to Dualit kitchen appliances and picnic hampers. Whatever the promotion, we’ll find the prize that will wow your listeners and will take the hassle away from you of dealing with the winners to make your life a little easier.