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PLANET 51
We created a thrilling adventure for the family to promote the DVD release of Planet 51. Staying in a boutique hotel, the winners had the perfect conditions for stargazing in the unpolluted skies of the Moroccan desert. They also experienced camping under the stars and a “moon-buggy” quad-biking mission across the dunes.
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G.I. JOE
For the release of “GI Joe”, we wanted the ultimate action adventure, so we sent the winners to the Land of Fire and Ice, Iceland. Travelling by super-quad bike and rigid inflatable boats, the winners will take on all that Iceland’s landscapes can throw at them as they race across its rugged terrain for the ultimate adrenaline fuelled spy adventure.
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YOUTH IN REVOLT
For the release of “Youth in Revolt”, we needed a trip that would allow even the most shy of prize winners to discover their inner bad side. We rose to the challenge, with a trip to Sin City where they will get in touch with their rebellious side with a poker masterclass, NASCAR-style driving experience and helicopter flight over the city.
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SEX AND DRUGS AND ROCK AND ROLL
With this prize the winners will live the life of a rock god for the weekend. They’ll travel in a chauffeur-driven Range Rover Vogue (with tinted windows of course) on a private tour of London’s most famous music industry sites, before enjoying dinner and drinks at one of the hottest venues in the capital and some further partying back at their hotel in the 24-hour roof top bar.
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ADVENTURELAND
For the release of Adventureland, we created the ultimate adventure in the capital. A trip to London for a weekend of microlighting at 2,000 feet, a high-speed boat ride on the Thames and a daring climb up a wall of solid ice all topped off by a night in an ultra modern, high-tech hotel in the centre of the city.
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