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BRIGHT TOP UPS
For Orange’s Bright Top Up’s campaign, which featured on television adverts and billboards across the country, we created a range of monthly headline prizes with real ‘wow.’ From incredible BBQ Parties to VIP breaks to L.A, amazing Round the World Trips to chic shopping and spa weekends in NYC, we helped to create ‘a smile when you least expect it’ for Orange pay-as-you-go customers.
MINI 50TH ANNIVERSARY
To celebrate Mini’s 50th Anniversary, the car brand were looking to run a prize promotion offering a Mini Camden and Mayfair experience. We therefore created a cutting-edge Camden prize where the winners got tickets to a red-hot gig and an overnight stay in a luxury boutique hotel and a Mayfair prize that included a stay at The Ritz and a fabulous 3-course lunch at Gordon Ramsay at Claridges – for the ideal contrasting combination of prizes for the campaign.
GENERATION FAME
To promote the release of Generation Fame, we were asked to put together the ultimate Fame experience in New York. Our solution to this was a 2-night stay at the luxury design hotel The Hudson, a scenic helicopter flight over Manhattan for a thrilling way to see the sights and a private dance lesson at an exclusive performing arts school in NYC to give the winner a truly money-can’t-buy Fame experience.
