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BLOOD THE LAST VAMPIRE
We were tasked with creating promotional prize concepts for the theatrical release of the Japanese film. Our solution for this was a cool 5-night stay in the capital of Tokyo, including a full-day tour to get under the skin of the city tour and two amazing dinners at a ‘vampire’ and ‘ninja’ themed restaurant. This tied into the film perfectly and helped to generate interest in the release, as the promotion was featured in all UK stores of the Japanese chain UNIQLO.
MILK
For the DVD release of the San Francisco based film ‘Milk’, we created a chic short break to the city. The winners stayed at the boutique Clift Hotel in the heart of the San Fran and car hire was also included to enable them to explore highlights such as The Golden Gate Bridge, as well as the best of the surrounding state, such as Napa Valley. The promotion ran in store and online for JOY, providing fantastic publicity for the DVD release and the perfect prize for JOY’s young consumers.
TIGER BEER
Our travel expertise was needed by Tiger beer for a high-profile Metro free prize draw campaign. The promotion ran in the national newspaper each day for a week and was designed to offer an authentic taste of the Far East. We created a series of wow-factor prizes to the amazing destinations of Malaysia, Thailand, China and Singapore, all of which epitomised the allure of the Far East and featured unforgettable experiences for the winners, tying in perfectly to the essence of the Tiger brand.
