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The Client: Sporting Bet
The Challenge: To produce the ultimate calendar of sporting events for a pan-European incentive campaign that ran for 12-months and fully considered the demographics of the target audience.
Our Solution: We responded with a portfolio of experiences that included 25 of the best sporting spectacles across the planet. These provided the maximum possible ‘wow factor’ and critically we could deliver them in seamless style thanks to our global supplier network. In order to effectively manage a project of this size and complexity with a high number of participants, we provide the client with a personal account manager to ensure continuity of service throughout the process. The end result was a series of prizes that navigated the globe and took in the very best of world sport, from the football stadiums of Barcelona and Rio to the Hatton fight in Las Vegas and the chequered flag at the Spanish grand prix. A truly unique and eye-catching incentive programme.
The Feedback: “Black Tomato made the process so easy, from the concepts to the fulfilment. The passion they showed in both sport and travel ensured our incentive exceeded our expectations”.
