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The Client: Comfort
The Challenge: To secure a number of VIP prize packages to the Rio Carnival for a promotional campaign, which included guaranteed tickets and would tie into the different types of products being launched.
Our Solution: Using the strength of our leisure travel relationships in South America, we were able to come in on budget with a package that really hit the mark. With four winners travelling together, the prizes we created included flights, luxury accommodation and some all important additions to make the experience all the more Brazilian. These included a full day’s tropical sailing trip and dinners on the beach… where else.
The Feedback: “The ideas and ability to create an exclusive prize were compelling reasons for us to work together”.
