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The Client: Diageo
The Challenge: To create a number of stand-out European weekend breaks to promote Baileys that had a blend of hip nightlife, culture, style & luxury.
Our Solution: As the winners for the campaign were coming from all over Europe, we felt that Barcelona would be the perfect destination. It is a city that had all the necessary ingredients in abundance, as well as the accessibility. We created bespoke packages for all of the winners, including one of the hippest hotels in the city and a Black Tomato local concierge service to manage all their must-do excursions and nightlife. We also delivered the travel arrangements from all over the continent to Barcelona and back, ensuring a stylish and seamless experience for everyone involved.
The Feedback: “Both the management of our clients arriving from all over Europe and the ground support were crucial to the success of the promotion”.
