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The Client: Right Guard
The Challenge: To create a series of adventure getaways for a national promotional campaign that embodied the Right Guard Xtreme brand values and campaign message.
Our Solution: We started with a thorough analysis of the Right Guard brand and consumer audience and then developed a series of concepts that encapsulated both and were so unique that they would both stand out and engage with the consumer. Acivities ranged from jet-skiing around the islands of Hawaii and motorbiking through the islands of the South China Sea to snow-kiting across virgin snow fields on the glaciers of Iceland. This series of incredible trips were so popular that a national paper even commissioned a journalist to experience it, resulting in outstanding national coverage.
The Feedback: “Working for Right Guard Xtreme means that we are constantly creating new avenues to push the boundaries and go beyond the norm. Black Tomato have been invaluable to us since we started working together, understanding our positioning perfectly - we weren’t aiming for holidays, we were aiming for life changing experiences. Black Tomato delivered on time, on budget and on brand”.
