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The Client: Egg
The Challenge: To create a series of ‘money-can’t buy’ experiences for a monthly customer reward programme that would ensure that winners were amazed and had a truly once-in-a-lifetime trip.
Our Solution: Money-can’t-buy is easy to say, not so easy to do. Over a six-month period, we provided Egg with some truly unique experiences. One month winners were powered to the Monaco Grand Prix by speedboat and watched the race from a private terrace over-looking the starting grid. Another month they sat in the front row at Madonna’s first Tokyo concert for 13 years with accommodation in the incredible Park Hyatt and tickets to a Sumo basho. Completely priceless.
The Feedback: “Black Tomato’s range of ideas was fantastic and demonstrated an ability to source components generally perceived impossible to get, from VIP tickets to access to incredible destinations and venues around the world”.
