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The Client: HSBC
The Challenge: To create an ‘around-the-world-in-eighty-ways’ themed prize for private banking clients at HSBC.
The Solution: We devised a selection of eighty different locations around the world and a series of incredible activities for the campaign. The lucky winner was then able to make their perfect selection in order to create their ultimate RTW trip. We also recommended a range of cutting-edge travel-related luxury goods for the ten runners up, including designer luggage, Garmin GPS devices and Sony HD cameras.
The Feedback: “Black Tomato’s input from the initial stages of concept development to final fulfilment have proved invaluable. Your creative suggestions for holidays as well as travel goods were exceedingly beneficial”.
