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The Client: Neutrogena
The Challenge: Creating five themed trips that were directly linked to the campaign message of “embrace life”, with experiences that are demanding on the skin.
The Solution: The hard part was the finding five very different concepts. The final five were the ‘Neutrogena Explorers’. These included the Sri Lankan tea-growing highlands, navigating the polluted streets of Tianjin and Delhi by rickshaw and protecting themselves against the icy climes of the Arctic, returning with their findings to dermatologists at the Leeds skin centre. Intrepid and for a good cause - what could be better?
The Feedback: “Thanks so much once again for all your hard work keeping all of our winners happy. It was a real feat and we really appreciated your assistance and flexibility all along the way on the project!”
